Shop «Vedmedik»
The first brand sweet shop owned by the Trading house «George Borman» , otrylsya at the beginning of the twentieth century.
Opening of a manufacturer’s shop of Georges Borman factory in Kharkiv immediately gaining affection of citizens and guests of the city. It was located in Gladky’s house on Nikolayevskaya Square. Its baroque interior was created by Kharkiv famous cabinet-maker М. Moskalenko: high ceilings, elegant chandeliers and ancient stucco moldings; wooden cupboards decorated with gilding and mirrors; show-windows with huge pyramids of candy boxes ornamented by patterns of flower, pastoral and historical scenes; candies made of wood and wrapped in bright sweetie paper poured from Plenty’s Horn models, toffees and fondants sparkling in vases and wicker baskets. In the evening, show-windows were highlighted with oil or electric lamps.
Output of confectionery products with various serial labels was a successful advertising trick. For example, the Paper Products series provided an opportunity to learn how to fold cockerels, hares, little squirrels, model of planes, etc. from paper. Labels of fruit drops of the Russian Writers series contained not only portraits of N. V. Gogol, F. М. Dostoyevsky and L. N. Tolstoy, but also quotes from their works. There were also chocolate series “Geographical Atlas”, “Collection of Bugs”, “Peoples of Siberia”, “Sports” and many others. All of this contributed not only to confectionery products advertising, but also to public education.
The first state-owned confectionery factory of the former Georges Borman Partnership was renamed into Oktyabr confectionery factory. Georges Borman manufacturer’s shop received the same name.
After World War II the shop was known as Konditerski Vyroby na Teveleva (Confectonary Products on the Teveleva Square)..
The shop was already mentioned as Vedmedyk shop in the city telephone directory.
This unique for Kharkiv shop, the only one on the impressive list of confectionery shops at the beginning of the XX century that managed to survive, became the manufacturer’s shop of the Kharkiv Biscuit Factory and preserved the Vedmedyk name.
The interior of the shop remained unchanged, it has the same wooden show-windows with gilded elements and mirrors, fine paintings on the ceiling, elegant chandeliers, wooden cupboards, Georges Borman logo and air saturated with the aroma of chocolate.
The Vedmedyk shop represents the entire range of confectionery products of both factories – biscuit and confectionery one. It is still a sweet business card of Kharkiv.
